![]() With supply is low and demand is high, such as during the COVID-19 pandemic, markups are sky-high. Sadly, there is no hard-and-fast rule for calculating an exact markup margin.įor instance, some smaller trailers have 40% markups because the amount of time it takes the dealership to process the sale for a $15,000 13-ft mini travel trailer is the same as to process a $120,000 luxury fifth-wheel. Typical dealer markup ranges from 20-40% of the invoice price. ![]() Dealers can then sell the unit at “15% off – July only!” and still make their normal profit. MRSP values are intentionally set higher than what the market will bear. Sometimes, you can find the MSRP of your RV by visiting our RV Manufacturers List, finding your manufacturer, and then clicking through to their site.īut some OEMs simply do not post their MSRPs online.Īnd many RV manufacturers and dealers leverage MSRP values to create forced scarcity and false discounts. The dealer will typically sell at or below this amount at a discount. The manufacturer often provides an Manufacturer’s Suggested Retail Price (MRSP). You see, a dealer purchases the RV from the OEM at the invoice price and resells it to you, the customer, for an upcharge as the retailer and service provider. ![]() Vet and research these services before using them! Make sure the service is a credible source and not a camouflaged phishing or lead generation operation.įair market value for a new RV can be roughly derived by adding an acceptable margin of profit to the dealer’s invoice price (aka wholesale price). Psst! There are websites out there offering “blue book” valuation services for your RV. Actual selling prices are not as carefully tracked by giant third-party analysts, leading to incomplete data and sampling bias. Manufactures often do not disclose MSRPs on their websites. No such transparency or extensive third-party data tracking is present in the American RV market. ![]() This information is publicly available and is based on incredible amounts of data! In fact, discriminatory pricing has largely been curtailed by the transparency and credibility of these tools.
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